Bilal Ibnu

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Paydia is a payment service provider with a wide range of products and services designed to make digital transactions hassle-free for users. In this case study, I will explain how I created the visual identity for Paydia as a brand.

COMPANY

Paydia Indonesia

INDUSTRY

Finance

YEAR

2023

SERVICE DELIVERED

Brand Identity
Stationary

Social Media

Motion Graphic

Illustration

User Interface

The challenge began when I first joined Paydia as a Creative Designer. At that time, I noticed inconsistencies and a lack of a clear direction in all of Paydia's promotional materials and applications. It became apparent that the company lacked guidelines for the creation of their media and applications. As a result, I took the initiative to kickstart this project and engaged in discussions with relevant teams, including the Director, Business, and Marketing teams. Together, we determined the values and direction for Paydia to ensure that its identity could be applied consistently and aligned with the company's background.

Your Trusted Financial Companion

The idea we wanted to express with Paydia's identity is that of Paydia as a trustworthy friend to its users. As a result, our design comes a modern, easygoing, yet professional and credible appearance. We kept the color scheme from Paydia's before identity but updated it for a more modern and adaptable design. We used Sora as the primary typeface and Switzer as the secondary one for our typography. Sora's unique form provides personality to the identity, whereas Switzer has a more universal appeal that is suitable for UI design.

Playful Yet Inclusive

Paydia's illustration style adopts a simple comic-inspired approach, blending outlines with gradient fills. These illustrations are versatile and suitable for various mediums, including social media, printed materials, and digital product interfaces. Human characters are used as a bridge between Paydia and its users.

UI Implementation

Since Paydia is a digital company, its identity should also be implementable across a wide range of digital products, including mobile apps, the Merchant Dashboard, and the website.